The TuffPuff™ brand features Casey, an athletic, lively young woman who enjoys a challenge any time of day. TuffPuff was created to appeal to athletic teens and young adults who love competing in sports.

Casey is a tough, yet sophisticated girl. She prefers high-endurance extreme sports, such as boxing, mountain climbing and snowboarding. Although Casey is daring and fearless, she doesn't lose touch with her feminine side. She loves hearts, red roses, dressing sharp and keeping herself fit, tone and beautiful.

The TuffPuff brand is based on an active athletic lifestyle of the competitive Casey. Designs includes Casey participating in many extreme sporting events and activities. Artwork is bold, colorful and entertaining. Some designs include edgy text phrases.

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