The BoomBox Baby™ brand features a hip urban girl who lives in New York City. BoomBox Baby was created to appeal to urban teens and young adults who love big city life and rap, latin and reggaeton music.

The BoomBox Baby brand is based on an active urban city lifestyle. Designs includes street scenes, graffiti and urban style artwork and themes. Artwork is bold and colorful. Some designs include edgy text phrases.

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